For those as in the dark as I was, it is a community-oriented on-line project intended to encourage active participation by people living in rural Australia. It is not quite Facebook without the drivel, as it is a structured space that allows people to interact with one another and to talk about their concerns, interests and show off their creative abilities.
A team of ABC producers scattered around the country facilitate this interchange by giving workshops in video making, creative writing and photography then helping to bring it to others by showing it off on-line through Vimeo.
I attended workshops on shooting and editing and the result “The Land: A Poem” can be found on both the ABC Video Postcard Project page https://open.abc.net.au/projects/video-postcards-30rs6yp/contributions/the-land-a-poem-50bx0ya and Vimeo. I wish I could say that it is great, but it was a learning exercise.